MODUS OPERANDI

ERR ON EMPATHY

Mind and marvel at the experiences of everything from fellow human beings to inanimate objects. Empathize fiercely.

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FOR GOOD DESIGN, FIGHT

Paltry budgets, comical deadlines, oversights, wanting team chemistry, and self doubt are all vectors of bad design. Bad design is always on the horizon. Good design must be fought for.

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INTRASCOPE

In seeking inspiration, distinguish the outside world as the already-seen and note how one’s internal ideation machine traffics purely in the not-yet seen.

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OBSESS OVER ORIGINALITY

Dovetailing from INTRASCOPE—be unconcerned and unfamiliar with creating the already created. Create the not-yet created or nothing at all.

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